The Early Leaning Centre are a British popular shop company, with outlets now open across the world.
Born as a Swindon mail order venture back in the 70s, the shops are a one stop shop for children’s toys – most of you will reminisce about games with wood railway tracks in the stores when we were children.
The history of the company includes several owners, at the moment the chain forms a division of Mothercare. After the purchase of the ELC brand in early 2007, Mother Care have introuced the Early Learning products into their own brand outlets – you will find the ELC brand next to Mothercare products.
Historically famous for their wooden toys, in recent times the Early Learning Centre name has expanded into plastic variations, probably both to extend the range of products to buy, but also to remain well priced and cost effective.
Reputation is of course important to any company marketing to the newborn and toddler market – and this powerful brand recognition is a key contributor to the power of the Early Learning Centre. Few mums and dads would be able to avoid the range, as it is a highly common option for presents to new born children, first birthday gifts and other occasions. The careful designs of the toys sold by Early Learning Centre are not only a given but essential for friends sending gifts.
The Early Learning Centre chain seems rather immune to the pressure some well known companies have endured with the internet shopping boom and more recently the recession – maybe the requirement to handle and examine toys for kids provides significant protection.
On occasion, it is possible to get discounts on purchases from Mothercare, via discount websites like Offer Up so that you can get free shipping, or perhaps a reduction to give 10% discount.
If you’re stuck for presents, why not take a browse around the Early Learning Centre shop and enter our competition to win £500 in Mothercare vouchers?
